Internet Marketing is a wide-ranged phenomenon which uses SEO in addition to other web marketing tools to attract the attention of potential customers and also search engines. These advertisement tools enable you to compete in an effective manner and also help to drive more traffic to your website, thereby increasing sales.
Pay Per Click (PPC)
Pay Per Click (PPC) is an advertisement tool, wherein bid for relevant keyword phrases are placed. These keywords are entered in the search engines for locating the products and services. For instance the keywords namely, "VoIP", "Internet Service Provider" and "phone systems" are usually bid for selling telecommunications services. The bid on the above keywords are placed on the hope that any user shall hopefully enter only these keywords in the search box, view your ads, click it and buy your product or services. Such types of ads are referred to as sponsored ads or sponsored links and these appear noticeably beside the displayed results section on a search page. Whenever you ad is being clicked by any user then you are in need to pay for it. Google Ad words and Yahoo! Search Marketing (Formerly known as Overture) are the renowned PPC providers currently. At Clearpath Technology, we assist you to choose the accurate PPC keywords to suit your business initiative and to place bid on cost-effective ads.
In Interactive advertising methods, interactive media like Flash and banner ads are used for receiving dynamic responses from visitors. They help in promoting your products, services and educate you about various scenarios. If interactive advertising method is well crafted, it aids the consumers to have direct or establish personal contacts, which has the tendency to affect buying decisions. In this way, we assist our customers by creating quality presentations, online ad campaigns and mini websites.
Social Media is an effective marketing tool which uses social networking sites as their primary marketing medium. Through social media we help to build a community of all those people who wish to use your products/services. Thus we create an excellent opportunity to:
- Retain your potential customers
- Augment increased value to your business
We assist you in communicating with the right people at right time to build your social networking campaign. By utilizing these prospects you are sure to expand your products/services branding and at the same time build cordial long-term relationships with esteemed customers.
Local Listings is an effective tool to promote business solutions for our customers. Local Listings refer to brief advertisement segments relevant to the product/ services which you offer. We help you in providing the needed information to be listed in your advertisements. We help to expand our customers businesses to the needed location using this advertising technique. The noticeable feature is that we possess intact verification process team to secure your listing against unauthorized changes if any.
For any organization, reputation management is of prime essence. We provide reputation management services for many of our customers. We have designed many strategies to protect our customer's brand reputation which includes:
- Proper utilization of internet
Negative or bad links causes potent harm to your businesses. Being a SEO company, we primarily focus on eliminating the negative or bad links from the front pages of search engines. We help to negate the effects causing harm to your reputation and build positive brand image for your products/services.